At the 2025 Agricultural & Industrial Exhibition held in Baghdad, leading companies from across Iraq and international representatives gathered to showcase the latest in farming technology, heavy equipment, and industrial innovations. Among the prominent exhibitors was LASS Industrial Investment Company, the exclusive distributor of New Holland agricultural machinery in Iraq.
LASS proudly displayed a lineup of advanced New Holland equipment, including:
- A New Holland combine harvester, representing cutting-edge harvesting technology
- Multiple models of New Holland tractors, known for their durability and performance in Iraq’s varied agricultural landscapes
The event drew participation from manufacturers, governmental bodies, and investors, highlighting Iraq’s growing interest in modernizing its agricultural sector through smart and efficient machinery.
🌍 About the Exhibition
- Date: July 2025
- Location: Baghdad International Fairgrounds
- Theme: Innovation in Agriculture & Industry
- Participants: Iraqi and international agricultural machinery companies, irrigation system manufacturers, construction equipment suppliers, and public-sector ministries
The exhibition offered a platform for local and international companies to demonstrate their innovations, exchange knowledge, and explore partnerships to meet Iraq’s developmental needs.
🚜 LASS’s Role and Showcase
As a pioneer in agricultural solutions, LASS Industrial Investment Company used the exhibition to reinforce its leadership in the Iraqi market:
- Official agent for New Holland – one of the world’s most trusted brands in agriculture
- Offers sales, service, spare parts, and training
- Committed to supporting Iraqi farmers with high-quality machinery adapted to local challenges
Representatives from LASS presented their latest offerings and discussed how precision farming and mechanized harvesting can significantly improve productivity and sustainability for Iraq’s farmers.
🗣️ “We are proud to bring world-class technology to Iraq through New Holland. This exhibition is an opportunity to directly engage with farmers, government officials, and partners who share our mission of transforming agriculture,” said a company spokesperson.
🏢 Other Exhibitors
The exhibition also featured:
- Local irrigation system manufacturers, including center pivot and drip technology providers
- Construction equipment suppliers
- Renewable energy companies
- Food processing and packaging firms
- Government ministries such as the Ministry of Agriculture, Ministry of Industry and Minerals, and Ministry of Trade
